# Slight Edge Sales & Consulting

> Fractional CRO & Embedded Growth Partner for established businesses up to $50M. We embed inside your company to diagnose revenue problems, redesign offers, build sales systems, and install operating rhythms — not from a distance, but shoulder-to-shoulder with your leadership team.

## About

- Company: Slight Edge Sales & Consulting
- Location: Austin, TX
- Phone: (512) 537-4426
- Website: https://slightedgesales.com
- Founder: Chad Crandall
- Role: Fractional Chief Revenue Officer (CRO) & Embedded Growth Partner
- Target Market: Established businesses up to $50M across healthcare, finance, fitness/wellness, and professional services

## Core Services

- [Fractional CRO / Strategic Consulting](https://slightedgesales.com/services/strategic-consulting): Embedded executive-level strategy. I become a temporary member of your leadership team to diagnose, redesign, and install revenue systems.
- [Revenue Architecture](https://slightedgesales.com/services/revenue-architecture): End-to-end revenue system design — pipeline, pricing, sales process, and conversion infrastructure.
- [Automation & AI](https://slightedgesales.com/services/automation-ai): AI-powered workflow automation for follow-up, reporting, lead scoring, and operational efficiency.
- [Offer Positioning](https://slightedgesales.com/services/offer-positioning): Offer architecture using tiered pricing, bundling, and the Three S Framework (Specificity, Story, Stakes).
- [Conversion Systems](https://slightedgesales.com/services/conversion-systems): Sales process architecture — qualification, objection handling, proposal design, and follow-up cadences.
- [Operational Rhythm](https://slightedgesales.com/services/operational-rhythm): Meeting cadences, scorecards, 90-day priorities, and accountability structures.

## Methodology

- [Growth Framework](https://slightedgesales.com/methodology): The complete growth playbook — Five Growth Levers calculator, 6 Steps to Massive Results, and the operating system that scales businesses predictably.
- [Strong Positioning](https://slightedgesales.com/offer-architecture): Interactive diagnostic for evaluating offer strength using the Desire Gap and Three S Framework.
- [AI Technology](https://slightedgesales.com/ai-technology): How we use AI as a strategic accelerator — Salesforce, LLM-powered automation, and data-driven decision-making.
- [Fractional CRO vs Consultant](https://slightedgesales.com/fractional-cro-vs-consultant): Side-by-side comparison of an embedded fractional executive vs a traditional management consultant.

## Industries

- [Healthcare](https://slightedgesales.com/industries/healthcare): Revenue systems for medical practices, med spas, and clinical operations.
- [Finance](https://slightedgesales.com/industries/finance): Growth architecture for financial advisory firms, wealth management, and fintech.
- [Fitness & Wellness](https://slightedgesales.com/industries/fitness): Scaling frameworks for gyms, studios, franchises, and wellness brands.
- [Professional Services](https://slightedgesales.com/industries/professional-services): Revenue infrastructure for law firms, consulting firms, agencies, and accounting practices.

## Key Differentiators

- Embeds inside the business (not consulting from a distance)
- Looks at the whole business — not just what the owner reports
- Installs systems that run independently after the engagement
- Revenue-focused: directly accountable to pipeline, conversion, and profit outcomes
- Battle-tested across healthcare, finance, fitness, and professional services
- Not EOS, not coaching — embedded execution with systems installed

## Blog

- [View all posts](https://slightedgesales.com/blog): SEO-optimized content on revenue architecture, fractional leadership, sales process design, AI in business operations, and growth strategy.

## Contact

- Book a Strategy Call: https://application.slightedgesales.com/widget/bookings/ses-demo-call
- Phone: (512) 537-4426
- Contact Page: https://slightedgesales.com/contact